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Our Story

We’re a family-owned company who make Toys That Teach®

We create lifelike animal figurines meant to teach children about the natural world around us and encourage its conservation through the joy of play. Mothers, educators and creators love and trust our products. Our toys encourage imaginative play in a world of screens.

Get to know our family

Meet Alexandre & Christina Pariente, CEO and President of Safari Ltd®, and say hello to the next generation of the Safari family: Ocean, Wild & Disco!

Almost 40 years ago, Safari Ltd® was founded by Alexandre’s grandparents with a stack of Rumi cards and a dream. We’re so pleased to be able to continue what they started and expand their mission of inspiring children around the world!

Alexandre & Christina lead Safari Ltd® every day with the help of a small team (who are like family). It’s our mission to inspire kiddos to learn about the natural world around us and foster a deep appreciation for Mother Nature through the joy of play.

We pour our hearts into bringing quality educational toys that encourage just that.

Our Promise To You

As parents, we know and understand that providing your children with all the tools possible to learn and grow into wonderful human beings is the goal for us! Our mission is to inspire children to learn and love nature.

Watching our own kids become curious and appreciate our environment because of Safari Ltd® toys makes our dedication to you, and our natural world, very real and close to us.

Every day, we feel so much genuine joy to get to do the work we do, to keep pouring love and craftsmanship into our toys so they can keep inspiring kids around the globe.

That’s our promise to you.

We will always show up with 100% care, keep improving our products and continue to make toys that foster traditional play and spark presence and connection in our kids’ lives.

With gratitude,

Alexandre Pariente, CEO + Christina Pariente, President


Animal Toys by Safari Ltd.

Let’s talk about our Toys That Teach®

Our educational toys are inspired by nature and powered by imagination! That means we’ve got authentic and artful figurines that kids and adults can enjoy for a lifetime…

Hand Sculpting and Painting Dragon Toys

From Idea to Creation

Our Toys That Teach® start with imagination. We call on artist’s imagination for our fantasy creatures and paleontologists & zoologists for our animal & prehistoric toys. Then, our sculptors & painters help bring that thought to life! It takes a lot of teamwork to make sure we get every detail JUST right! It’s worth a final product we are proud of.

Each product is then manufactured in that model’s likeness and hand painted with delicacy, making no two Safari Ltd® figurines exactly alike.


Museum Quality Toys by Safari Ltd.

Museum Quality

At Safari Ltd®, we carefully craft our product for the most perceptive eyes of all, those of a child. Our figurines are as life-like and museum quality as possible, creating a sense of wonderment.

Dinosaur Toys by Safari Ltd.

Oh… and we’ve got epic Dinosaurs

Our Safari Ltd® Dinosaur Toy Collection has been acknowledged by many established professionals and educators in the paleontology field. Teachers have used our dinosaurs as supplements in the classroom citing their remarkable accuracy and detail to the magnificent creatures that once ruled the earth.

Prehistoric era buffs compliment our work as the most stunningly authentic figurines in the market. Safari Ltd® Dinosaurs were also featured in the Jurassic Park franchise, so there’s that..

Collectibles You Can Play With

Collectibles You Can Play With

Safari Ltd® has fans spanning from our inception in the 1980’s. Many of whom have kept their childhood figurines and enjoy them today. We’ve got the fan posts to prove it! Our toys are specialty lifetime treasures that don’t have to stay on the collection shelf.


Miniature Animal Toys by Safari Ltd.


The Future is Bright

As the world continues to evolve, so do we. We’re excited to continue to introduce new toys and teaching tools into our lineup that will continue to spark imagination and inspire a love for the environment for generations to come.

We have a passion for social responsibility. That means actively supporting environmental and conservation causes dear to our hearts, while continuously bringing awareness to as many kids and families as possible.

Kids playing with toys by Safari Ltd.

Every year, we work to continue to improve and lessen our carbon footprint. We’re not perfect, but we’re trying. We are continuously educating ourselves, designing products to bring awareness to endangered species and making our packaging more eco-friendly.

We can’t wait to keep sharing all the new ways we are improving our brand and the world.